The Ford brand has long been a beloved staple of United States automaking, as the perennial popularity of its tough trucks, practical sedans, and fun sporty models shows. Lately, Ford models have been making a splash overseas as well. But it seems that in some ways, Ford vehicles are bucking trends in the auto industry.
Overall registrations for the small, non-luxury, turbocharged models known as “hot hatchbacks” are down this year, while registrations for SUVs are on the rise. Who knows the reason for this trend, but there is one thing that stands out: these hot hatchback registrations aren’t dropping for Ford models. In fact, registrations of Ford hot hatchbacks like the Ford Fiesta ST, Ford Focus ST, and Ford Focus RS actually rose over 20 percent in the first three quarters of 2016.
These numbers alone highlight the quality of Ford vehicles and the popularity of their hot hatchbacks. It seems that the Ford reputation in Europe for affordably priced, high-performance vehicles has made its way to the U.S, and it’s easy to see why. The new Ford Focus RS boasts 165 mile per hour top speed and 350 horsepower. And while the Ford Focus RS is the biggest powerhouse of the bunch, rising sales for the Ford Fiesta ST and Ford Focus ST show that all of the company’s hot hatchbacks pack a punch.
As Ford Focus brand manager Jessica Bishop pointed out, it’s hard for drivers to resist a model like the Ford Focus ST that has 150 mile per hour top speed, 252 horsepower, accolades from Car and Driver magazine, and a price point under $25,000.
If you want to see what makes Ford hot hatchbacks so popular despite national trends, just visit us at Kearny Pearson Ford today and talk to a knowledgeable and friendly Ford dealer near San Diego, CA. Drivers will find it easy to understand why U.S. car buyers love the Ford Focus RS, Ford Fiesta, and Ford Focus ST.
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